Behaviorally Informed Design

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If you can change behavior, then behavior is a technology

Every challenge involves behavior change

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Behaviorally Informed Design (BID)

BID is a framework for leveraging behavior change techniques in the design of system change interventions. BID incorporates theories and techniques from various different fields:

  • Design Thinking
  • Social Psychology
  • Cognitive Psychology
  • Neuro-Economics
  • Behavioral Economics and Decision Theory
  • Diffusion Theory
  • Network Theory

Online Stanford Course on Behaviorally Informed Design for Energy Conservation

ChangeLabs director Banny Banerjee instructs an online course offered through the Stanford Center for Professional Development.
Visit XEIET202 - Behaviorally Informed Design for Energy Conservation.

Behaviorally Informed Design Class
Behaviorally Informed Design Project