"The ChangeLabs team left no stone unturned. From the diverse set of interviews, to the various means of refining the suggested platform and the scaling approach, we couldn't be more pleased with their recommendations."
-- Chris Avila Hübschmann, Founder & CEO, Credit Do
Nearly half of all Americans are excluded from or have limited access to the banking and credit system, which disproportionately affects low-income students. The cycle of financial exclusion and lack of financial literacy programs for the nation’s underserved exacerbate poverty.
Tellingly, low-income students are less likely to go to college, and those who matriculate are less likely to graduate. Moreover, college costs have risen while federal aid has dropped, and for students in the bottom income quartile, average costs after all grant aid represents more than 80% of the average family income.
In this project, the team partnered with Credit Do, an NGO dedicated to educating school children in order to create a debt-free generation, to address the problem of financial illiteracy. Credit Do’s beliefs that education is the key to solving the problem of debt, and that students require a hands-on component in order to practice what they’re learning, served as guiding principles.
The team studied the ecosystem to understand how to influence it, unearthed insights about the key stakeholders, and most importantly, designed a platform prototype to help Credit Do continue to solve the problem of financial illiteracy at scale.
The team designed a platform to provide financial education and empowerment to schoolchildren. The key component of the platform was an online game, modeled after “The Sims,” where students work in teams to guide their character through different challenges, making decisions that have financial impact on their characters’ life.
This approach was designed to:
The team’s research uncovered alignment of values between credit unions and Credit Do, the project partner. In their proposed solution, the team also provided the strategy and initial infrastructure requirements to run the program.
This project was generously supported and made possible with fiscal underwriting by PwC.