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ChangeLabs has an organizational structure that represents next-generation knowledge networks. Our powerful innovation methodology, called the Deep Change Model, brings about systemic transformation in the contexts of challenges that are scaled, complex, multi-dimensional, and urgent. Our model has a theoretical basis, a process architecture, and a set of tools. 

The Deep Change Model incorporates theories from several fields, including: behavioral economics, social psychology, resilience theory, diffusion theory, systems analysis, Design Thinking, ecology, entrepreneurship, big data, information technology, decision science, organizational behavior, technology strategy, and business strategy. 



  • It employs a deeply human-centered Design Thinking approach, behavior change tools, and social psychology theories.
  • It looks in integrated ways at the causal chains that drive system behavior, to spot leverage points, and the key driving dynamics for large-scale change.
  • The model looks simultaneously at governance, infrastructure, technology, human choice architecture, as well as business models and situational constraints.
  • The methodology avoids taking a siloed approach to fixing large challenges.
  • The model is based on the belief that organizational change and capacity building are inevitable components of any transformational initiative aimed at scaled impact.
  • The methodology surrounds a challenge with dissimilar partners to create new thinking, new classes of solutions, and new implementation partners.
  • The model is based on the belief that any strategic project has the power to yield new models, tools, and platforms—and transform systems beyond the scope of that project.


"The ChangeLabs Methodology helped us create a whole different human-centered approach to tackling our timeliest issues: debt, lack of financial inclusion, and affordability of college."  -- Chris Avila Hübschmann, Founder & CEO, CreditDo