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ANNETTE ZOU

System Designer

Annette is a system designer and strategist with a particular interest in the use of game design techniques to create positive experiences. She manages ChangeLabs projects and works closely with the ChangeLabs Director to drive the business strategy and future direction.

Before joining ChangeLabs, Annette was an Executive Designer at ThinkPlace Australia, where she worked on innovation and human centered design projects for a range of clients. She has conducted user research and developed digital prototypes for complex healthcare spaces such as the Australian eHealth system, the Royal Australasian College of Physicians and for remote nurses in West Africa. She also designed service delivery improvement strategies for federal government departments in the areas such as national security, taxation, transportation, and digital transformation. 

Prior to ThinkPlace, Annette was a Lead Game Designer with the game design company RedAtoms, in Beijing. There, she led the product strategy and design of mobile platform products from conception to launch, gaining deep experience in working in fast paced creative teams to develop game systems that shaped player behavior.

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