Anja is Assistant Professor at the Faculty of Economics, University in Ljubljana in Slovenia where she teaches undergraduate and graduate entrepreneurship courses. Her main focus is developing and using Design Thinking methodology and adapting it for entrepreneurship courses, and business school curriculums.
She is also Lecturer at Stanford University's Hasso Plattner Institute of Design (d.school), where she teaches Executive Education programs and co-teaches the ChangeLabs class “Collaborating with the Future: Launching Large-Scale Sustainable Transformations.”
In her work, she focuses on helping individuals, teams and organizations build their creative confidence and reach innovation potential. She has been working with organizations in Europe and the U.S. including at: Stanford ChangeLabs, The Bill and Melinda Gates Foundation, Carnegie Foundation, JetBlue, Iddiction, Kolektor, Hypo group, among others.
Anja is the founding member of the "Research as Design" team at Stanford University that developed the curriculum for applying Design Thinking to scientific and scholarly research. She also teaches workshops to graduate students and faculty members. Her recent research focuses on Design Thinking, primarily in the context of entrepreneurship education and doctoral studies. She has contributed chapters to books published by Edward Elgar and Routlege and is publishing in scientific management journals, including the European Management Journal. Dr. Svetina holds a Ph.D from the University of Ljubljana.