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The Design for Behavior Change Cards is a tool for applying principles from behavioral sciences research to real-world scenarios requiring changes in human behavior. Within the deck, each card describes a behavioral phenomenon – what it is, how it works, and how it can be applied. In the beta version, the cards are categorized to represent types of desired behavioral outcomes. In subsequent versions, the deck will evolve to reflect the new scientific research advancing our understanding of human behavior.
These cards can be used in multiple ways – as a reference, inspiration, or reminder when understanding problems, designing interventions, making decisions, nudging behaviors, or even hacking your own life. Originally developed to complement our innovation process for designing systemic and scaled interventions, these cards have since been used by policy makers, development practitioners, and social entrepreneurs to improve social and environmental sustainability. Now, we are making them available to you.